Adventure INSTEAD PRESETS

Tackle any lighting situation – get precision consistency & streamline your editing workflow

with 70 pre-modified presets for real life lighting situtations – no tweaking required

Created for:

Beginners | Seasoned Pros | Wedding Photographers | Elopement Photographers

Let’s Face it

Achieving editing consistency is difficult and time consuming

Especially with tricky lighting situations

Are there certain lighting situations you actively avoid because you don’t feel confident photographing or editing them?

Do you feel limited on what times of day and backgrounds you can use because you fear harsh light, blue hour, or less than ideal lighting situations?

Do you spend hours trying to achieve consistency on a full day gallery… constantly going back and forth editing images in different lighting situations, trying to get them to match?

Are you annoyed every time you spend money on a preset and it looks nothing like it was “supposed” to or just doesn’t work for you, or on everybody’s skin tones?

Have you felt frustrated with previous preset packs that require endless tweaks to get the look you want?

I feel you friend… we’ve all been there.

For Adobe Lightroom Classic v7.3 or newer

The good news?

Lighting shouldn’t be the reason you miss out on awesome photos

or struggle with your editing

The better news?

Presets shouldn’t take you hours of tweaking to get your edits consistent

who has time for that?

What if you had
presets that…

were intentionally designed for every real-life lighting situation you face (indoors and outdoors)

with 1 click… you could actually get perfectly consistent edits of completely different lighting situations (like harsh midday sun, backlit golden hour, and blue hour) 

gave you the confidence to photograph in any environment and every time of day (or night)

saved you hours of your time in your editing workflow with 70 pre-modified presets and 30 tools

unleashed your creativity in the editing process with 19 masks and brushes that give your photos that extra “x-factor”

For Adobe Lightroom Classic v7.3 or newer

Say Hello to your new Favorite Presets

70 lighting situation modified presets

  • Go To
  • Harsh AF
  • Bright Background
  • Blue Hour & Night
  • Indoor
  • All the Feels B&W
  • Wanderlust

Bonus Toolkit

With 30 time-saving adjustments

  • HSL tweaks (desaturating greens, saturating blues, etc.)
  • Lens Corrections (on, off)
  • Noise Reduction (high, medium, low, off)
  • Sharpening (high, medium, low, off)
  • Chromatic Aberration (on, off)
  • Grain (high, medium, low, off)
  • Clarity (high, medium, low)
  • Dehaze (high, low)
  • Vibrance boost (high, low)

Bonus Set of Masks and Brushes

  • Darken (high, low)
  • Lighten (high, low)
  • Haze Save (high, low)
  • Alpenglow Save (high, low)
  • Sky Save (high, low)
  • Star Enhance (high, low)
  • Dream FX – Diffuse & Warmth (high, low)
  • Dream FX – Diffuse (high, low)
  • Dream FX – Add Warm Glow (high, low)

Tutorials & Guides

Preset Tutorial Video

Maddie Mae shares her screen in Lightroom and shows you all 70 presets, explains exactly how to know which ones to use, walks you through the toolkit and masks/brushes, and demos how to edit with these presets

Quick State Guide PDF

Get rid of the guesswork… this is your “cheat sheet” to all 70 presets which quickly tells you exactly which preset to use for your situation

How to Install PDF

So you can start using these today… this guide will show you exactly how to install the presets in Adobe Lightroom Classic (version 7.3.1 or newer)

How to Install Video

Prefer a video walk-through? In this quick video, Maddie Mae will show you how to easily install the presets in Adobe Lightroom Classic (version 7.3.1 or newer)

For Adobe Lightroom Classic v7.3 or newer

giving you the confidence to product amazing work in any situation & achieve perfect consistency

without spending hours in Lightroom

Meet the 70 pre-tweaked presets

When I say 1-click…
I mean 1-click

built for real-life lighting (you know, the type you can’t control)

Go To

8 Presets

For: Nice, middle-of-the-road good “portrait lighting”—light on your subject’s face is soft and “even”

Lighting situations covered in the 8 versions: afternoon backlight, golden hour, open shade, cloudy days, snowy days

+ Tools & masks/brushes for hazy backlight, fog, and adding a warm glow

01 AI Go To

1 click + white balance & exposure adjustments only

03 AI Go To

1 click + white balance & exposure adjustments only

07 AI Go To

1 click + white balance & exposure adjustments only

08 AI Go To

1 click + white balance & exposure adjustments only

Harsh AF

8 Presets

01 Harsh AF

05 Harsh AF

06 Harsh AF

08 Harsh AF

Bright Background

8 Presets

For: Balancing tricky photos when your subject is significantly darker than the background—typically due to a landscape feature where your subject is in shade/shadow and the background is much brighter.

Lighting situations covered in the 8 versions: Alpenglow on tall mountain peaks and any situation where your subject is in shadow and the background is bright due to buildings, trees, tents, canopies, valleys, or canyons. Also works great for retaining sunset colors in the sky.

+ Tools & masks/brushes for adding extra umph to alpenglow, sunsets, or skies

01 AI Bright Background

1 click + white balance & exposure adjustments only

03 AI Bright Background

1 click + white balance & exposure adjustments only

06 AI Bright Background

1 click + white balance & exposure adjustments only

08 AI Bright Background

1 click + white balance & exposure adjustments only

Blue Hour & Night

16 Presets
(8 for blue hour and 8 for blue hour & night)

01 Blue Hour & Night

08 Blue Hour & Night

09 Blue Hour & Night – HDR

16 Blue Hour & Night – HDR

Indoor

16 Presets
(8 nor natural light and 8 for artificial light)

For: The full spectrum of indoor lighting situations from nice daytime window light to harsh overhead artificial light at night. This preset has both “soft” and “harsh” indoor presets to make even the worst artificial lighting look like a softbox.

Lighting situations covered in the 16 versions: indoor window lighting (soft, harsh sidelight, or backlight), artificial indoor lighting from bounced or direct flash, video lights, halogen, incandescent, LED, candles, lamps, etc.

01 AI Indoor

1 click + white balance & exposure adjustments only

08 AI Indoor

1 click + white balance & exposure adjustments only

09 AI Indoor Harsh

1 click + white balance & exposure adjustments only

16 AI Indoor Harsh

1 click + white balance & exposure adjustments only

All the Feels B&W

8 Presets

01 All the Feels B&W

04 All the Feels B&W

06 All the Feels B&W

08 All the Feels B&W

Wanderlust

6 Presets

For: True adventurers—landscapes and travel photos with extra contrast & saturation to accentuate landscape images and your adventures around the world.

Lighting situations covered in the 6 versions: this bonus preset adds drama and brings the details to life in your landscape and travel images whether it’s sunny or cloudy outside.

01 AI Wanderlust

1 click + white balance & exposure adjustments only

05 AI Wanderlust

1 click + white balance & exposure adjustments only

06 AI Wanderlust

1 click + white balance & exposure adjustments only

08 AI Wanderlust

1 click + white balance & exposure adjustments only

Questions?

We’ve got answers

Due to the nature of a digital download product, all sales are final and by purchasing these products you agree there are no refunds. Downloads will be emailed to you within 12 hours of purchase and can be accessed in your account. Please email hello@adventureinsteadacademy.com if you do not receive an email link within 12 hours of purchase.

I’ve personally photographed with both Nikon & Sony and have also tested these extensively on hundreds of Canon and Fuji raw files in every lighting situation. These presets work flawlessly on all 4 of those brands (and probably many others)

These are .xmp preset file types and are compatible with Adobe Lightroom Classic (version 7.3.1 or newer) and Adobe Camera Raw (version 10.3 or newer, although ACR doesn’t support the masks/brushes).

Just make sure you’re photographing in RAW and that you don’t overexpose your highlights (there are some helpful exposure tips in the Quick-Start Guide PDF)

Never stress about editing consistency again

Adventure Instead Presets give you the confidence to you need to say:
“I will rock this”
no matter the lighting situation (and mean it)

Are you ready to build a consistent AF portfolio?

Who’s “We”?

Who’s “We”?

We’ll tell you more about us (the creators!) in just a few scrolls. But for the sake of transparency, there’s some things you should know before you keep reading.

  • This workflow & client communication guide was created by two women who have built successful businesses rooted in high-touch client experiences—we know the value & impact of quality, personable communication
  • One of us (Maddie) has been an adventure elopement photographer for X years & has photographed more than X weddings while leading an engaged educational community of X photographers
  • The other (Kaili) is a sales copywriter specializing in high-converting web & email copy for service pros (that’s you) and other brands—she’s an expert at brand voice and helping you develop your own

Basically—these templates & guide were created because we’ve experienced first-hand how powerful a thorough, consistent client experience can be,
and we want you to see for yourself what it’s like when…

You go from this…

to this…

Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies

Having every email you could possibly need pre-written and ready to send—using your unique brand voice and speaking to your brand’s process & boundaries

Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that

Sleeping soundly at night knowing the experience you’re offering clients is truly top-notch (and being able to raise your prices to match)

Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with

Getting thorough & helpful answers that make planning and executing your client’s vision easier than ever

Hearing crickets when you ask for feedback & a review

Getting more 5-star reviews from clients who can’t rave enough about your service & images (hello free word-of-mouth advertising)

You go from this…

to this…

Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies

Having every email you could possibly need pre-written and ready to send—using your unique brand voice and speaking to your brand’s process & boundaries

Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that

Sleeping soundly at night knowing the experience you’re offering clients is truly top-notch (and being able to raise your prices to match)

Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with

Getting thorough & helpful answers that make planning and executing your client’s vision easier than ever

Hearing crickets when you ask for feedback & a review

Getting more 5-star reviews from clients who can’t rave enough about your service & images (hello free word-of-mouth advertising)

Your Photography
Isn’t The Problem

You’re already an expert at your craft…

  • So why does it feel like something is a little off?
  • Why aren’t your clients at the edge of their seats waiting to hit “send” on a raving 5-star review then tell all of their engaged friends about you?
  • You delivered incredible images, isn’t that enough?

Unfortunately, no.

Research tells us that consumers care way more (like 8x more) about their experience than they do about the actual product or price.

That doesn’t mean your photos, editing, and artistic eye don’t matter. It means that if you’re not pairing them with a seamless, client-centric experience, you’re leaving a lot of money & stellar reviews on the table.

This guide, and the customizable templates inside, are the final pieces to your “best photographer ever” puzzle.

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

So if you’re ready to…

Increase bookings

Stop missing out on perfect-fit couples

Implement a strategic workflow & instantly increase your brand’s value

Stop avoiding your inbox

Get hours of your time back

Have copy/paste on-brand replies for tricky conversations

Get consistent
5-star reviews

Introducing

The Complete Workflow & Client Communication Guide

for wedding & elopement photographers

A comprehensive bundle of photographer-tested and copywriter-created email templates + workflow necessities that help you increase bookings, optimize time, and blow clients away.

2 Educators

(Maddie Mae & Kaili Meyer)

65 Email
Templates

Wedding &
Elopement Versions

4 Unique
Brand Voices

2 Questionnaires

Workflow Diagrams

Inclusive Language

Helping You Effortlessly…

01

Refine & Perfect Your Workflow

02

Craft An Unbeatable
“Red Carpet” Client Experience

03

Find Your Own Brand Voice

04

Be Proactive (Not Reactive)
With Your Client

05

Communication

06

Save Hours of Time & Energy

The Email Templates

Expand to see full list of included emails


Stop getting ghosted. Book more couples. No inquiry left behind.

28 Wedding Templates • 28 Elopement Templates
Each in 4 brand voices

Contact Form

Initial Inquiry Response 
(2 versions)

Thank-You Page (2 versions)

Initial Inquiry Text Message

1st Inquiry Follow-Up

2nd Inquiry Follow-Up

3rd & Final Inquiry Follow-Up

Booked Consultation Confirmation

Booked Consultation Reminder Email

Booked Consultation Reminder Text Message

Canceled/Rebook Consultation Email

Failed to Rebook Consultation Follow-Up

Follow-Up to Couple That Doesn’t Book

“Ready to Book” Immediate Post-Consultation

“Almost Ready to Book” Immediate Post-Consultation Email

“Almost Ready to Book” 1st Post-Consultation Follow-Up

“Almost Ready to Book” 2nd & Final Post-Consultation Follow-Up

“Not Ready to Book Yet” Immediate Post-Consultation Email

“Not Ready to Book Yet” 1st Post-Consultation Follow-Up

“Not Ready to Book Yet” 2nd & Final Post-Consultation Follow-Up 

Contract Sending Email

1st Contract Reminder Email

2nd Contract Reminder Email

3rd & Final Contract Reminder Email

Retainer Invoice Sending Email

1st Retainer Reminder Email

2nd Retainer Reminder Email

3rd & Final Retainer Reminder Email


The red-carpet experience starts here. Exceed all expectations. 

21 wedding templates •︎ 19 elopement templates
Each in 4 brand voices

“You’re Booked” Welcome Email

Initial Planning Questionnaire Delivery Email

Initial Planning Questionnaire Reminder Email

Initial Planning Questionnaire Confirmation Email

Engagement Session Planning Email (wedding) //︎ Location Idea List Delivery Email (elopement)

Engagement Session Planning Follow-Up Email (wedding) //︎ Location Idea List Follow-Up Email (elopement)

Engagement Session Preparation Email (wedding) //︎ You’ve Picked Your Spot, Now What? Email (elopement)

Engagement Session Reminder Email (wedding only)

Engagement Session Gallery Delivery Email (wedding only)

6-Month Out Check-In Email

Vendor Introduction Email

Timeline Questionnaire Delivery Email

Timeline Questionnaire Reminder Email

Timeline Questionnaire Confirmation Email

Timeline Draft Delivery Email

Vendor Preparation Email (wedding) //︎ Guest Preparation Email (elopement)

60-Day Out Final Payment Reminder Email

30-Day Out Final Payment Reminder Email

Final Payment Overdue Email

3-Week Out Preparation Email

2-Day Out Reminder Email


An experience that does your photos justice. Finish strong.

8 Wedding Templates •︎ 8 Elopement Templates
Each in 4 brand voices

Day-After Thank-You Email

Sneak Peek Delivery Email

Gallery Delivery Email

Gallery Delivery Confirmation Email

“Can You Review Me?” Email

Review Follow-Up Email

Sharing Images with Vendors Email

Anniversary Email + Print Sale


Perfect answers to the toughest questions. 

8 Wedding Templates •︎ 8 Elopement Templates
Each in 4 brand voices

“I’m Already Booked” Reply to Initial Inquiry

“I Don’t Book That Far in Advance” Reply to Initial Inquiry

“We’re Not a Good Fit” Reply to Initial Inquiry Email

“No Discounts” Email

“My contract is Not Negotiable” Email

“You Need to Add Coverage Hours” Email

Response to Cancellation Email

“Can you Photoshop That?” Response

The Questionnaires

Expand to see full list of included emails

Initial Planning Questionnaire
Get to know your couple, their wedding day vision, and plan their engagement session

Timeline Questionnaire
Finalize the day-of photography schedule, get all the details & vendor info

Initial Planning Questionnaire
Get to know your couple, their elopement vision, and get location scouting info

Timeline Questionnaire
Design their elopement timeline, get all the details & vendor info

(including email templates and questionnaires)

How To Use & Customize Your Templates

We’ve made it easy because you’ve got other things to do

Step 01

Make a copy of your guide—one for editing and one to reference or use in the future

Step 02

Watch the included videos (brand voice + X), take a peek at the workflow diagram, and get an idea for which of the 4 brand voices you feel match yours best

Step 03

Start editing the emails—adding custom information, selecting the phrases that feel the most you, and tweaking any language until you love it.

Step 04

Copy your emails into your CRM (or email platform) and hit send!

Note: You can customize these as much or as little as you’d like! If you’re in a rush and want to save time, use them as is (they’re created to be 100% good to go after your custom additions). Mix and match brand voices or simply use them as inspiration. It’s all up to you!

Take a Look Inside

Meet the Creators

Maddie Mae

Founder of Adventure Instead & Adventure Instead Academy

<Maddie’s biography—Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Nulla aliquet porttitor lacus luctus accumsan. Pellentesque habitant morbi tristique senectus et netus et malesuada fames.

A condimentum vitae sapien pellentesque habitant morbi tristique. Volutpat ac tincidunt vitae semper quis. Risus nec feugiat in fermentum posuere urna nec. Eget arcu dictum varius duis at consectetur lorem donec.>

Kaili Meyer

Sales Copywriter + Conversion Pro

After 6 years of writing sales copy for 300+ brands, Kaili has mastered the art of replicating a brand’s unique voice + pairing it with research-backed sales psychology strategies to maximize conversions and initiate growth.

She believes email has stood the test of time for a reason, and that all brands + businesses should harness the power of email marketing both in their sales strategy + workflow to make their lives easier and optimize the client experience.

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

We Created These For ALL Wedding & Elopement Photographers

Whether you’re a beginner or an advanced wedding or elopement photographer, these templates can drastically improve your client experience and help refine your workflow to make not only your client’s lives easier, but your own.

So if you…

  • Don’t have a solid workflow or client process and want to start off on the right foot
  • Already have a workflow but know it could serve clients better
  • Want to increase your 5-star reviews and up your organic marketing
  • Struggle with client emails and find yourself rewriting the same email multiple times
  • Have tried other templates and never felt like they fit with your brand voice
  • Are tired of answering the same questions and want your emails to answer them for you

These are for you.

You’re one step away from it looking like this…

Because No Matter What Reality Looks Like For You Right Now

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

Let’s Talk Pricing

And how you can bundle and save

Elopement + wedding photographers send a lot of the same emails, but their workflows can look vastly different. That’s why we crafted two separate sets of these templates—one for elopement photographers and one for wedding photographers.

But the good news? If you offer both services, you can bundle them together and save $495 (because why refine one of your workflows when you can perfect both?).

Psst! If you hired a professional copywriter to individually write each of these emails + questionnaires for you, you’d be looking at a $10,000+ investment.

So, what’s my investment?

Elopement AND Wedding Version
available for all items listed:

Elopement

Wedding

The 65 Email Templates in 4
Brand Voices

  • 28 inquiry-to-booking templates
  • 21 booking-to-wedding templates
  • 8 post-wedding templates
  • 8 tricky situation templates
  • All templates in all 4 brand voices
  • PDF, Google Doc & Word Doc Versions

The 2 Questionnaires

  • “Getting to know you” post-booking questionnaire
  • Timeline questionnaire
  • Google Doc & Word Doc versions

Workflow Diagrams

“Designing Your Workflow”
Tutorial Videos from Maddie Mae

“Finding Your Brand Voice”
Tutorial Video from Kaili Meyer

Quick-Start Guide

your
investment

Elopement Version Only

$495

$395

Wedding Version Only

$495

$395

Bundle + Save:
Wedding AND Elopement Versions

$990

$495

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

Imagine how it will feel when you can confidently hit “send” on any email

  • knowing you’re providing your couples with the highest quality of customer service possible while crafting an unbeatable experience just for them
  • They get top-tier service & you get a 5-star review —
    we think you both deserve that.
  • So, are you ready to give your business an upgrade?

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]

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