Adventure INSTEAD PRESETS
Tackle any lighting situation – get precision consistency & streamline your editing workflow
with 70 pre-modified presets for real life lighting situtations – no tweaking required
Created for:
Beginners | Seasoned Pros | Wedding Photographers | Elopement Photographers
Let’s Face it
Achieving editing consistency is difficult and time consuming
Especially with tricky lighting situations
Are there certain lighting situations you actively avoid because you don’t feel confident photographing or editing them?
Do you feel limited on what times of day and backgrounds you can use because you fear harsh light, blue hour, or less than ideal lighting situations?
Do you spend hours trying to achieve consistency on a full day gallery… constantly going back and forth editing images in different lighting situations, trying to get them to match?
Are you annoyed every time you spend money on a preset and it looks nothing like it was “supposed” to or just doesn’t work for you, or on everybody’s skin tones?
Have you felt frustrated with previous preset packs that require endless tweaks to get the look you want?
I feel you friend… we’ve all been there.
For Adobe Lightroom Classic v7.3 or newer
The good news?
Lighting shouldn’t be the reason you miss out on awesome photos
or struggle with your editing
The better news?
Presets shouldn’t take you hours of tweaking to get your edits consistent
who has time for that?
What if you had
presets that…
For Adobe Lightroom Classic v7.3 or newer
Say Hello to your new Favorite Presets
70 lighting situation modified presets
- Go To
- Harsh AF
- Bright Background
- Blue Hour & Night
- Indoor
- All the Feels B&W
- Wanderlust
Bonus Toolkit
With 30 time-saving adjustments
- HSL tweaks (desaturating greens, saturating blues, etc.)
- Lens Corrections (on, off)
- Noise Reduction (high, medium, low, off)
- Sharpening (high, medium, low, off)
- Chromatic Aberration (on, off)
- Grain (high, medium, low, off)
- Clarity (high, medium, low)
- Dehaze (high, low)
- Vibrance boost (high, low)
Bonus Set of Masks and Brushes
- Darken (high, low)
- Lighten (high, low)
- Haze Save (high, low)
- Alpenglow Save (high, low)
- Sky Save (high, low)
- Star Enhance (high, low)
- Dream FX – Diffuse & Warmth (high, low)
- Dream FX – Diffuse (high, low)
- Dream FX – Add Warm Glow (high, low)
Tutorials & Guides
How to Install Video
Prefer a video walk-through? In this quick video, Maddie Mae will show you how to easily install the presets in Adobe Lightroom Classic (version 7.3.1 or newer)
For Adobe Lightroom Classic v7.3 or newer
giving you the confidence to product amazing work in any situation & achieve perfect consistency
without spending hours in Lightroom
Meet the 70 pre-tweaked presets
When I say 1-click…
I mean 1-click
built for real-life lighting (you know, the type you can’t control)
Go To
8 Presets
For: Nice, middle-of-the-road good “portrait lighting”—light on your subject’s face is soft and “even”
Lighting situations covered in the 8 versions: afternoon backlight, golden hour, open shade, cloudy days, snowy days
+ Tools & masks/brushes for hazy backlight, fog, and adding a warm glow
01 AI Go To
1 click + white balance & exposure adjustments only
03 AI Go To
1 click + white balance & exposure adjustments only
07 AI Go To
1 click + white balance & exposure adjustments only
08 AI Go To
1 click + white balance & exposure adjustments only
Harsh AF
8 Presets
For: Taming severe shadows and softening harsh light that comes from direct sunlight or single-direction light sources
Lighting situations covered in the 8 versions: harsh midday noon sun, direct afternoon/evening sunlight (frontlit or side lit), very contrasty directional light in caves, forests, waterfalls, slot canyons
01 Harsh AF
1 click + white balance & exposure adjustments only
05 Harsh AF
1 click + white balance & exposure adjustments only
06 Harsh AF
1 click + white balance & exposure adjustments only
08 Harsh AF
1 click + white balance & exposure adjustments only
Bright Background
8 Presets
For: Balancing tricky photos when your subject is significantly darker than the background—typically due to a landscape feature where your subject is in shade/shadow and the background is much brighter.
Lighting situations covered in the 8 versions: Alpenglow on tall mountain peaks and any situation where your subject is in shadow and the background is bright due to buildings, trees, tents, canopies, valleys, or canyons. Also works great for retaining sunset colors in the sky.
+ Tools & masks/brushes for adding extra umph to alpenglow, sunsets, or skies
01 AI Bright Background
1 click + white balance & exposure adjustments only
03 AI Bright Background
1 click + white balance & exposure adjustments only
06 AI Bright Background
1 click + white balance & exposure adjustments only
08 AI Bright Background
1 click + white balance & exposure adjustments only
Blue Hour & Night
16 Presets
(8 for blue hour and 8 for blue hour & night)
For: Getting funky and creative after the sun goes down (or before it comes up) with very low ambient light during blue hour or nighttime when you only have a few artificial light sources or long exposures.
Lighting situations covered in the 16 versions: Blue hour, night, and star photos lit with lanterns, campfires, car headlights, candles, string lights, headlamps, sparklers, street lights, video lights, flash—anything you can dream up!
+ Tools & masks/brushes for noise reduction, sharpening, retaining details in dark/muddy lighting situations, adding dreamy “glow” effects to light sources, making stars “pop”
01 Blue Hour & Night
1 click + white balance & exposure adjustments only
08 Blue Hour & Night
1 click + white balance & exposure adjustments only
09 Blue Hour & Night – HDR
1 click + white balance & exposure adjustments only
16 Blue Hour & Night – HDR
1 click + white balance & exposure adjustments only
Indoor
16 Presets
(8 nor natural light and 8 for artificial light)
For: The full spectrum of indoor lighting situations from nice daytime window light to harsh overhead artificial light at night. This preset has both “soft” and “harsh” indoor presets to make even the worst artificial lighting look like a softbox.
Lighting situations covered in the 16 versions: indoor window lighting (soft, harsh sidelight, or backlight), artificial indoor lighting from bounced or direct flash, video lights, halogen, incandescent, LED, candles, lamps, etc.
01 AI Indoor
1 click + white balance & exposure adjustments only
08 AI Indoor
1 click + white balance & exposure adjustments only
09 AI Indoor Harsh
1 click + white balance & exposure adjustments only
16 AI Indoor Harsh
1 click + white balance & exposure adjustments only
All the Feels B&W
8 Presets
For: Emotional & nostalgic images (that give you “all the feels”) and are simply better without color. Designed to work like black & white film.
Lighting situations covered in the 8 versions: this extremely versatile black & white preset has 8 versions with varying amounts of contrast to work on all lighting situations from soft to harsh, indoors and outdoors.
+ Tools & masks/brushes for adding extra artistic grain
01 All the Feels B&W
1 click + white balance & exposure adjustments only
04 All the Feels B&W
1 click + white balance & exposure adjustments only
06 All the Feels B&W
1 click + white balance & exposure adjustments only
08 All the Feels B&W
1 click + white balance & exposure adjustments only
Wanderlust
6 Presets
For: True adventurers—landscapes and travel photos with extra contrast & saturation to accentuate landscape images and your adventures around the world.
Lighting situations covered in the 6 versions: this bonus preset adds drama and brings the details to life in your landscape and travel images whether it’s sunny or cloudy outside.
01 AI Wanderlust
1 click + white balance & exposure adjustments only
05 AI Wanderlust
1 click + white balance & exposure adjustments only
06 AI Wanderlust
1 click + white balance & exposure adjustments only
08 AI Wanderlust
1 click + white balance & exposure adjustments only
Questions?
We’ve got answers
Never stress about editing consistency again
Adventure Instead Presets give you the confidence to you need to say:
“I will rock this”
no matter the lighting situation (and mean it)
Are you ready to build a consistent AF portfolio?
Who’s “We”?
Who’s “We”?
We’ll tell you more about us (the creators!) in just a few scrolls. But for the sake of transparency, there’s some things you should know before you keep reading.
- This workflow & client communication guide was created by two women who have built successful businesses rooted in high-touch client experiences—we know the value & impact of quality, personable communication
- One of us (Maddie) has been an adventure elopement photographer for X years & has photographed more than X weddings while leading an engaged educational community of X photographers
- The other (Kaili) is a sales copywriter specializing in high-converting web & email copy for service pros (that’s you) and other brands—she’s an expert at brand voice and helping you develop your own
Basically—these templates & guide were created because we’ve experienced first-hand how powerful a thorough, consistent client experience can be,
and we want you to see for yourself what it’s like when…
You go from this…
to this…
Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies
Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that
Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with
Hearing crickets when you ask for feedback & a review
You go from this…
to this…
Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies
Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that
Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with
Hearing crickets when you ask for feedback & a review
Your Photography
Isn’t The Problem
You’re already an expert at your craft…
Unfortunately, no.
Research tells us that consumers care way more (like 8x more) about their experience than they do about the actual product or price.
That doesn’t mean your photos, editing, and artistic eye don’t matter. It means that if you’re not pairing them with a seamless, client-centric experience, you’re leaving a lot of money & stellar reviews on the table.
This guide, and the customizable templates inside, are the final pieces to your “best photographer ever” puzzle.
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
So if you’re ready to…
Increase bookings
Stop missing out on perfect-fit couples
Implement a strategic workflow & instantly increase your brand’s value
Stop avoiding your inbox
Get hours of your time back
Have copy/paste on-brand replies for tricky conversations
Get consistent
5-star reviews
Introducing
The Complete Workflow & Client Communication Guide
for wedding & elopement photographers
A comprehensive bundle of photographer-tested and copywriter-created email templates + workflow necessities that help you increase bookings, optimize time, and blow clients away.
2 Educators
(Maddie Mae & Kaili Meyer)
65 Email
Templates
Wedding &
Elopement Versions
4 Unique
Brand Voices
2 Questionnaires
Workflow Diagrams
Inclusive Language
Helping You Effortlessly…
01
Refine & Perfect Your Workflow
02
Craft An Unbeatable
“Red Carpet” Client Experience
03
Find Your Own Brand Voice
04
Be Proactive (Not Reactive)
With Your Client
05
Communication
06
Save Hours of Time & Energy
The Email Templates
Expand to see full list of included emails
The Questionnaires
Expand to see full list of included emails
(including email templates and questionnaires)
How To Use & Customize Your Templates
We’ve made it easy because you’ve got other things to do
Step 01
Make a copy of your guide—one for editing and one to reference or use in the future
Step 02
Watch the included videos (brand voice + X), take a peek at the workflow diagram, and get an idea for which of the 4 brand voices you feel match yours best
Step 03
Start editing the emails—adding custom information, selecting the phrases that feel the most you, and tweaking any language until you love it.
Step 04
Copy your emails into your CRM (or email platform) and hit send!
Note: You can customize these as much or as little as you’d like! If you’re in a rush and want to save time, use them as is (they’re created to be 100% good to go after your custom additions). Mix and match brand voices or simply use them as inspiration. It’s all up to you!
Take a Look Inside
Meet the Creators
Maddie Mae
Founder of Adventure Instead & Adventure Instead Academy
<Maddie’s biography—Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Nulla aliquet porttitor lacus luctus accumsan. Pellentesque habitant morbi tristique senectus et netus et malesuada fames.
A condimentum vitae sapien pellentesque habitant morbi tristique. Volutpat ac tincidunt vitae semper quis. Risus nec feugiat in fermentum posuere urna nec. Eget arcu dictum varius duis at consectetur lorem donec.>
Kaili Meyer
Sales Copywriter + Conversion Pro
After 6 years of writing sales copy for 300+ brands, Kaili has mastered the art of replicating a brand’s unique voice + pairing it with research-backed sales psychology strategies to maximize conversions and initiate growth.
She believes email has stood the test of time for a reason, and that all brands + businesses should harness the power of email marketing both in their sales strategy + workflow to make their lives easier and optimize the client experience.
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
We Created These For ALL Wedding & Elopement Photographers
Whether you’re a beginner or an advanced wedding or elopement photographer, these templates can drastically improve your client experience and help refine your workflow to make not only your client’s lives easier, but your own.
So if you…
- Don’t have a solid workflow or client process and want to start off on the right foot
- Already have a workflow but know it could serve clients better
- Want to increase your 5-star reviews and up your organic marketing
- Struggle with client emails and find yourself rewriting the same email multiple times
- Have tried other templates and never felt like they fit with your brand voice
- Are tired of answering the same questions and want your emails to answer them for you
These are for you.
You’re one step away from it looking like this…
Because No Matter What Reality Looks Like For You Right Now
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
Let’s Talk Pricing
And how you can bundle and save
Elopement + wedding photographers send a lot of the same emails, but their workflows can look vastly different. That’s why we crafted two separate sets of these templates—one for elopement photographers and one for wedding photographers.
But the good news? If you offer both services, you can bundle them together and save $495 (because why refine one of your workflows when you can perfect both?).
Psst! If you hired a professional copywriter to individually write each of these emails + questionnaires for you, you’d be looking at a $10,000+ investment.
So, what’s my investment?
Elopement AND Wedding Version
available for all items listed:
Elopement
Wedding
The 65 Email Templates in 4
Brand Voices
The 2 Questionnaires
Workflow Diagrams
“Designing Your Workflow”
Tutorial Videos from Maddie Mae
“Finding Your Brand Voice”
Tutorial Video from Kaili Meyer
Quick-Start Guide
your
investment
Elopement Version Only
$495
$395
Wedding Version Only
$495
$395
Bundle + Save:
Wedding AND Elopement Versions
$990
$495
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
Imagine how it will feel when you can confidently hit “send” on any email
- knowing you’re providing your couples with the highest quality of customer service possible while crafting an unbeatable experience just for them
- They get top-tier service & you get a 5-star review —
we think you both deserve that. - So, are you ready to give your business an upgrade?
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
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