Level up your client experience

Provide your clients with a comprehensive, customizable planning guide on “How To Elope”

created by Adventure Instead specifically for intimate weddings & elopements

Created for:

Beginners | Seasoned Pros | Wedding Photographers | Elopement Photographers

A Few Signs Your
Client Communication & Experience Needs A Facelift

Whenever a dream inquiry lands in your inbox, you feel a pit of anxiety mixed with fear—how can you reply in a way that makes you stand out from the crowd? What if you lose this awesome opportunity?

When you reply, you’re getting ghosted (a lot). After the initial inquiry…after your first call…after sending the proposal. All you hear are crickets.

You find yourself typing & retyping the same emails over & over again. You know there has to be a more efficient way to do things, but your options are copy what you’re seeing other photographers do (big no) or use a template that makes you sound like everybody else (also, no).

You’re getting the same 5 questions from all of your couples, and honestly, taking the time to individually answer them is eating into your culling, editing, shooting, and let’s be real—personal time.

You want your couples to have an incredible, seamless experience so you can add to your 5-star reviews, but you’re not sure how to improve your current process and your time & energy needs to go to serving clients (not playing trial & error with emails).

Whenever you get uncomfortable questions (discounts, scope creep, unhappy family members) you freeze up. You know you should confidently stand your ground and draw boundaries, but you’re afraid to make someone angry and potentially lose out on a client.

Book more valuable elopements by providing
unparalleled guidance to your couples who will *RAVE*
about your expertise

I Get It…
Client Guides can be daunting

Not to mention time-consuming & overwhelming

One of the biggest things that has helped Adventure Instead provide an industry-leading elopement experience to our couples,
is our comprehensive client guide.

So maybe you’ve…

Downloaded templates only to realize they were poorly written, incomplete, difficult to use, uncustomizable, and overall… lackluster

Tried the DIY-route but have no idea which emails you’re missing, how to make them sound good, and how to know if they’re really working for you

Asked your photographer friend to send you their workflow and tried retooling it to fit your brand (and in the process felt like a total fraud and copycat)

This isn’t your
average client guide

I’ve put hundreds of hours into this guide

Show your clients you’re truly an expert with…

100+ pages of beautifully designed, professionally written content (all text included)

30+ included elopement & intimate wedding planning topics

100% inclusive language for all couples

Adobe InDesign file template (U.S. Standard Letter & European A4)

3 different cover options to choose from

Font files used in the design with commercial use included

Canva template & Copy-only Word Document (.doc)

Fully complete PDF example (.pdf) from Adventure Instead

A “Guide to the Guide” PDF on how to get the most out of your guide

You’re Getting Done-for-You Templates For

︎30+ Planning topics, including:

How to dream up your best experience

How to decide who to invite, how to involve them, and how to tell them

How to pick the right location, backup location, and get a permit

How to book travel, lodging, choose vendors, activities, wedding attire, footwear, layering, extra gear, etc.

Timeline tips: How much coverage time they need, sunrise vs. sunset considerations, getting ready, first look, ceremony ideas & legalities, portrait tips, and timeline examples

How to get ready to go and final pre-wedding considerations

How to have the best day & what happens next

“After sending this guide to clients I’ve not only had couples book dog sled rides per my advice but seaplane rides too! They love it and find it an invaluable resource. You did an incredible job consolidating all the information I end up telling couples throughout the booking and planning process but never though tot put together in a cohesive guide. It’s a lifesaver!”

– Whitney Tracy
Albany, OR, U.S.A.

Elevate Your Workflow & Client Experience

From Average To Excellent

The best part?
It’s 90% done-for-you—simply add your custom info, copy, paste, and send

Imagine how it will feel when you provide your clients with unparalleled expertise

  • Knowing you’re crafting an unbeatable
    “red carpet” client experience
  • They get top-tier service & you get a 5-star review —
    we think you both deserve that.
  • So, are you ready to give your business an upgrade?

So, what’s my investment?

Elopement AND Wedding Version
available for all items listed:

Elopement

Wedding

The 65 Email Templates in 4
Brand Voices

  • 28 inquiry-to-booking templates
  • 21 booking-to-wedding templates
  • 8 post-wedding templates
  • 8 tricky situation templates
  • All templates in all 4 brand voices
  • PDF, Google Doc & Word Doc Versions

The 2 Questionnaires

  • “Getting to know you” post-booking questionnaire
  • Timeline questionnaire
  • Google Doc & Word Doc versions

Workflow Diagrams

“Designing Your Workflow”
Tutorial Videos from Maddie Mae

“Finding Your Brand Voice”
Tutorial Video from Kaili Meyer

Quick-Start Guide

your
investment

Bundle + Save:
Wedding AND Elopement Versions

$990

$495

What’s it look like inside?

Adobe InDesign 2021 Template Walkthrough

Adobe InDesign 2021 ‘Adventure Instead’ Designed Example

Canva Template Walkthrough

“I am OBSESSED with this guide! I’ve used other templates before but this one was SO much easier to customize with my brand fonts, colors, photos, etc. My clients are genuinely so surprised to see his much helpful info, and I’ve found that it’s actually helped me convey a lot of answers to FAQ more clearly and confidently. It’s seriously so amazing. I feel like it’s a huge value-add to my clients and it just makes me look like I really do know my stuff!”

– Kiley Harmon
Tucson, AZ, U.S.A.

Questions?

We’ve got answers

Due to the nature of a digital download product, all sales are final and by purchasing these products you agree there are no refunds. Downloads will be emailed to you within 12 hours of purchase and can be accessed in your account. Please email hello@adventureinsteadacademy.com if you do not receive an email link within 12 hours of purchase.

The guide comes in both US & European sizes in Adobe InDesign 2021 (.indd file type) and also Canva—a free online graphic design platform. If you plan to use the InDesign templates, make sure you have Adobe InDesign CC or the latest 2021 version before purchasing. The InDesign template requires at least version 16.0, which was released in October 2020—16.1 is the current latest version. Check your InDesign version by clicking “InDesign”>”About InDesign.” There’s also a Word Document (.doc) version included that is text-only. And you’ll be able to view a fully completed example PDF (.pdf) that I created for Adventure Instead.

I’ll be honest, I’ve seen a lot of disappointing “templates” out there that have basically blank pages, or “Lorem Ipsum” text, that make it seem like you’re getting all of the words, but really you basically have to re-write yourself. I personally thought that was rubbish—so that’s not how this guide is designed. 

I designed this template to be as easy and quick to get ready to send to your couples as possible. All you have to is to put in your own images, fill in a small handful of things specific to your business (like your “about” section, your vendor and brand recommendations, etc.), and you may want to delete or tweak any pages or sections that aren’t relevant to your brand—and boom, it’s done. I’d say for most elopement & intimate wedding photographers, it should take less than an hour to get ready to send to clients.

It’s also super easy to customize to be an aesthetic match for your brand if you want to change the colors, fonts, etc.

Definitely not—while Adventure Instead specializes in pretty adventurous elopements with lots of hiking that often involve mountains, this template guide is written to be as broadly applicable to all types of elopements & intimate weddings. There are a few pages (like the activity ideas & adventure gear section) that you may want to customize a bit if you only do urban elopements or 1-hour beach elopements—but the vast majority of the guide will be completely relevant and shouldn’t require tweaking if you photograph elopements & intimate weddings of any style & location.

First off, it’s important to note that this guide is not something you should be putting out there for free on your website, or sending to people who just inquire with you. This is specifically a VIP guide for your booked clients. If you’ve seen my “Free Elopement Planning Guide” on Adventure Instead’s site before—that’s not at all what this Client Guide is. This client guide is really only applicable to & appropriate for clients who have signed your contract & paid you and are officially booked— it’s step-by-step advice on planning their day, your personal vendor recommendations, advice about locations (and much more)—
is so valuable—that it’s something that will really “WOW” clients as soon as they book you & make them feel special. 

I suggest sending this guide to clients as soon as they book you. Psychologically, “buyer’s remorse” is highest right after someone makes a purchase—so sending your couples this incredible, thoughtful, and super valuable guide right after they’ve booked, will immediately relieve any feelings of regret and get them excited for planning! 

In order to keep this guide as valuable as possible for you and your clients—this guide is for your *BOOKED* clients only— it’s not something you should be putting up as a free guide on your site.

You ARE ALLOWED to use this template and it’s text in part or whole and can modify it in any way for printed or digital guide
products for yourself or your contracted clients.

You AREN’T ALLOWED to redistribute or share these templates or their included text in whole or in part for any reason or claim these designs as your own. You’re also not allowed to reproduce the template in whole or in part in any way that is freely accessible to the general public and non-contracted clients (for example, blog post, social media post, website page, or free guide).

In short, you can use it however you want for printed or digital use for your contracted clients (only), but don’t sell it, redistribute it, or share it publicly in any form (like on your website or social media).

Who’s “We”?

Who’s “We”?

We’ll tell you more about us (the creators!) in just a few scrolls. But for the sake of transparency, there’s some things you should know before you keep reading.

  • This workflow & client communication guide was created by two women who have built successful businesses rooted in high-touch client experiences—we know the value & impact of quality, personable communication
  • One of us (Maddie) has been an adventure elopement photographer for X years & has photographed more than X weddings while leading an engaged educational community of X photographers
  • The other (Kaili) is a sales copywriter specializing in high-converting web & email copy for service pros (that’s you) and other brands—she’s an expert at brand voice and helping you develop your own

Basically—these templates & guide were created because we’ve experienced first-hand how powerful a thorough, consistent client experience can be,
and we want you to see for yourself what it’s like when…

You go from this…

to this…

Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies

Having every email you could possibly need pre-written and ready to send—using your unique brand voice and speaking to your brand’s process & boundaries

Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that

Sleeping soundly at night knowing the experience you’re offering clients is truly top-notch (and being able to raise your prices to match)

Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with

Getting thorough & helpful answers that make planning and executing your client’s vision easier than ever

Hearing crickets when you ask for feedback & a review

Getting more 5-star reviews from clients who can’t rave enough about your service & images (hello free word-of-mouth advertising)

You go from this…

to this…

Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies

Having every email you could possibly need pre-written and ready to send—using your unique brand voice and speaking to your brand’s process & boundaries

Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that

Sleeping soundly at night knowing the experience you’re offering clients is truly top-notch (and being able to raise your prices to match)

Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with

Getting thorough & helpful answers that make planning and executing your client’s vision easier than ever

Hearing crickets when you ask for feedback & a review

Getting more 5-star reviews from clients who can’t rave enough about your service & images (hello free word-of-mouth advertising)

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
[Location City, Location State, U.S.A.]