Say goodbye to inbox stress
Instantly revolutionize your workflow, stop getting ghosted, and effortlessly deliver a high-end experience
with 65 done-for-you email templates & questionnaires plus a complete workflow guide
Created for:
Beginners | Seasoned Pros | Wedding Photographers | Elopement Photographers
A Few Signs Your
Client Communication & Experience Needs A Facelift
Whenever a dream inquiry lands in your inbox, you feel a pit of anxiety mixed with fear—how can you reply in a way that makes you stand out from the crowd? What if you lose this awesome opportunity?
When you reply, you’re getting ghosted (a lot). After the initial inquiry…after your first call…after sending the proposal. All you hear are crickets.
You find yourself typing & retyping the same emails over & over again. You know there has to be a more efficient way to do things, but your options are copy what you’re seeing other photographers do (big no) or use a template that makes you sound like everybody else (also, no).
You’re getting the same 5 questions from all of your couples, and honestly, taking the time to individually answer them is eating into your culling, editing, shooting, and let’s be real—personal time.
You want your couples to have an incredible, seamless experience so you can add to your 5-star reviews, but you’re not sure how to improve your current process and your time & energy needs to go to serving clients (not playing trial & error with emails).
Whenever you get uncomfortable questions (discounts, scope creep, unhappy family members) you freeze up. You know you should confidently stand your ground and draw boundaries, but you’re afraid to make someone angry and potentially lose out on a client.
The good news?
You’re not alone.
The better news?
You’re about to leave all of that behind you
We Get It…
Client Communication is Tricky
Not to mention time-consuming & overwhelming
Odds are, this isn’t your first time considering how to improve your workflow and client communication.
You know how important this is and you want to be the best wedding or elopement photographer you can be.
So maybe you’ve…
Downloaded templates only to realize they were poorly written, incomplete, difficult to use, uncustomizable, and overall… lackluster
Tried the DIY-route but have no idea which emails you’re missing, how to make them sound good, and how to know if they’re really working for you
Asked your photographer friend to send you their workflow and tried retooling it to fit your brand (and in the process felt like a total fraud and copycat)
Press pause for a moment and take a deep breath.
We’ve been where you are (heck, most people have), but we promise it doesn’t have to be this stressful.
These aren’t your
average email
templates
Trust us, we did our research
You’re gaining the only workflow resource in the industry with…
4 unique & customizable brand voices (so you sound like you)
Copywriter-crafted (so you sound professional)
Tested on 400+ high-end wedding & elopement clients
Complete workflow diagrams (easily visualize how these flow together)
Education & explanations with each email (know exactly why, how & when to send)
Bonus educational videos (discover your brand voice & the workflows)
Easy to implement & edit (say goodbye to annoying PDF formatting)
Pre-written subject lines (that get clients to open your emails)
Inclusive language for all couples
This is the last workflow resource & email templates you’ll ever need (yes, that’s a promise).
Don’t believe us? Check out a sample email below
Who’s “We”?
Who’s “We”?
We’ll tell you more about us (the creators!) in just a few scrolls. But for the sake of transparency, there’s some things you should know before you keep reading.
- This workflow & client communication guide was created by two women who have built successful businesses rooted in high-touch client experiences—we know the value & impact of quality, personable communication
- One of us (Maddie) has been an adventure elopement photographer for X years & has photographed more than X weddings while leading an engaged educational community of X photographers
- The other (Kaili) is a sales copywriter specializing in high-converting web & email copy for service pros (that’s you) and other brands—she’s an expert at brand voice and helping you develop your own
Basically—these templates & guide were created because we’ve experienced first-hand how powerful a thorough, consistent client experience can be,
and we want you to see for yourself what it’s like when…
You go from this…
to this…
Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies
Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that
Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with
Hearing crickets when you ask for feedback & a review
You go from this…
to this…
Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies
Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that
Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with
Hearing crickets when you ask for feedback & a review
Your Photography
Isn’t The Problem
You’re already an expert at your craft…
Unfortunately, no.
Research tells us that consumers care way more (like 8x more) about their experience than they do about the actual product or price.
That doesn’t mean your photos, editing, and artistic eye don’t matter. It means that if you’re not pairing them with a seamless, client-centric experience, you’re leaving a lot of money & stellar reviews on the table.
This guide, and the customizable templates inside, are the final pieces to your “best photographer ever” puzzle.
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
Sydney, Australia
So if you’re ready to…
Increase bookings
Stop missing out on perfect-fit couples
Implement a strategic workflow & instantly increase your brand’s value
Stop avoiding your inbox
Get hours of your time back
Have copy/paste on-brand replies for tricky conversations
Get consistent
5-star reviews
Introducing
The Complete Workflow & Client Communication Guide
for wedding & elopement photographers
A comprehensive bundle of photographer-tested and copywriter-created email templates + workflow necessities that help you increase bookings, optimize time, and blow clients away.
2 Educators
(Maddie Mae & Kaili Meyer)
65 Email
Templates
Wedding &
Elopement Versions
4 Unique
Brand Voices
2 Questionnaires
Workflow Diagrams
Inclusive Language
Helping You Effortlessly…
01
Refine & Perfect Your Workflow
02
Craft An Unbeatable
“Red Carpet” Client Experience
03
Find Your Own Brand Voice
04
Be Proactive (Not Reactive)
With Your Client
05
Communication
06
Save Hours of Time & Energy
Elevate Your Workflow & Client Experience
From Average To Excellent
The best part?
It’s 90% done-for-you—simply add your custom info, copy, paste, and send
You’re Getting Done-for-You Templates For
︎65 Wedding &
63 Elopement Templates
Inquiry-to-Booking Workflow
Stop getting ghosted. Book more couples. No inquiry left behind.
- 28 wedding templates
- 28 elopement templates ︎
- each in 4 brand voices
Booking-to-Wedding & Booking-to-Elopement Workflow
The red-carpet experience starts here. Exceed all expectations.
- 21 wedding templates
- 19 elopement templates
- each in 4 brand voices
Post-Wedding & Post-Elopement Workflow
An experience that does your photos justice. Finish strong
- 8 wedding templates
- 8 elopement templates ︎
- each in 4 brand voices
Tricky Situation & Optional Templates
Perfect answers to the toughest questions.
- 8 wedding templates
- 8 elopement templates ︎
- each in 4 brand voices
2 Wedding Questionnaires
1. Initial Planning Questionnaire
Get to know:
- your couple
- their wedding day vision
- and plan their engagement session
2. Timeline Questionnaire
- Finalize the day-of photography schedule
- Get all the details & vendor info
2 Elopement Questionnaires
1. Initial Planning Questionnaire
Get to know:
- your couple
- their elopement day vision
- get location scouting info
2. Timeline Questionnaire
- Design their elopement timeline
- Get all the details & vendor info
The Email Templates
Expand to see full list of included emails
The Questionnaires
Expand to see full list of included emails
(including email templates and questionnaires)
How To Use & Customize Your Templates
We’ve made it easy because you’ve got other things to do
Step 01
Make a copy of your guide—one for editing and one to reference or use in the future
Step 02
Watch the included videos (brand voice + X), take a peek at the workflow diagram, and get an idea for which of the 4 brand voices you feel match yours best
Step 03
Start editing the emails—adding custom information, selecting the phrases that feel the most you, and tweaking any language until you love it.
Step 04
Copy your emails into your CRM (or email platform) and hit send!
Note: You can customize these as much or as little as you’d like! If you’re in a rush and want to save time, use them as is (they’re created to be 100% good to go after your custom additions). Mix and match brand voices or simply use them as inspiration. It’s all up to you!
Take a Look Inside
Meet the Creators
Maddie Mae
Founder of Adventure Instead & Adventure Instead Academy
With 300+ elopements under my belt, I’ve traveled to 40+ countries and all 7 continents to help couples create their dream elopement days and have been recognized by Forbes magazine as “the woman who helped spark the adventure elopement trend.”
When I first picked up a camera, I thought this was just a dream, but with strategies I learned in business school, I went from a struggling and undercharging, to a thriving 6-figure photographer in my first year full-time, documenting unreal elopements across 13 countries.
Kaili Meyer
Sales Copywriter + Conversion Pro
After 6 years of writing sales copy for 300+ brands, Kaili has mastered the art of replicating a brand’s unique voice + pairing it with research-backed sales psychology strategies to maximize conversions and initiate growth.
She believes email has stood the test of time for a reason, and that all brands + businesses should harness the power of email marketing both in their sales strategy + workflow to make their lives easier and optimize the client experience.
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
We Created These For ALL Wedding & Elopement Photographers
Whether you’re a beginner or an advanced wedding or elopement photographer, these templates can drastically improve your client experience and help refine your workflow to make not only your client’s lives easier, but your own.
So if you…
- Don’t have a solid workflow or client process and want to start off on the right foot
- Already have a workflow but know it could serve clients better
- Want to increase your 5-star reviews and up your organic marketing
- Struggle with client emails and find yourself rewriting the same email multiple times
- Have tried other templates and never felt like they fit with your brand voice
- Are tired of answering the same questions and want your emails to answer them for you
These are for you.
You’re one step away from it looking like this…
Because No Matter What Reality Looks Like For You Right Now
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
Let’s Talk Pricing
And how you can bundle and save
Elopement + wedding photographers send a lot of the same emails, but their workflows can look vastly different. That’s why we crafted two separate sets of these templates—one for elopement photographers and one for wedding photographers.
But the good news? If you offer both services, you can bundle them together and save $495 (because why refine one of your workflows when you can perfect both?).
Psst! If you hired a professional copywriter to individually write each of these emails + questionnaires for you, you’d be looking at a $10,000+ investment.
So, what’s my investment?
Elopement AND Wedding Version
available for all items listed:
Elopement
Wedding
The 65 Email Templates in 4
Brand Voices
The 2 Questionnaires
Workflow Diagrams
“Designing Your Workflow”
Tutorial Videos from Maddie Mae
“Finding Your Brand Voice”
Tutorial Video from Kaili Meyer
Quick-Start Guide
your
investment
Elopement Version Only
$495
$395
Wedding Version Only
$495
$395
Bundle + Save:
Wedding AND Elopement Versions
$990
$495
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
Questions?
We’ve got answers
Imagine how it will feel when you can confidently hit “send” on any email
- knowing you’re providing your couples with the highest quality of customer service possible while crafting an unbeatable experience just for them
- They get top-tier service & you get a 5-star review —
we think you both deserve that. - So, are you ready to give your business an upgrade?
“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”
– Jimmi Wi
[Location City, Location State, U.S.A.]
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