Say goodbye to inbox stress

Instantly revolutionize your workflow, stop getting ghosted, and effortlessly deliver a high-end experience

with 65 done-for-you email templates & questionnaires plus a complete workflow guide

Created for:

Beginners | Seasoned Pros | Wedding Photographers | Elopement Photographers

A Few Signs Your
Client Communication & Experience Needs A Facelift

Whenever a dream inquiry lands in your inbox, you feel a pit of anxiety mixed with fear—how can you reply in a way that makes you stand out from the crowd? What if you lose this awesome opportunity?

When you reply, you’re getting ghosted (a lot). After the initial inquiry…after your first call…after sending the proposal. All you hear are crickets.

You find yourself typing & retyping the same emails over & over again. You know there has to be a more efficient way to do things, but your options are copy what you’re seeing other photographers do (big no) or use a template that makes you sound like everybody else (also, no).

You’re getting the same 5 questions from all of your couples, and honestly, taking the time to individually answer them is eating into your culling, editing, shooting, and let’s be real—personal time.

You want your couples to have an incredible, seamless experience so you can add to your 5-star reviews, but you’re not sure how to improve your current process and your time & energy needs to go to serving clients (not playing trial & error with emails).

Whenever you get uncomfortable questions (discounts, scope creep, unhappy family members) you freeze up. You know you should confidently stand your ground and draw boundaries, but you’re afraid to make someone angry and potentially lose out on a client.

The good news?

You’re not alone.

The better news?

You’re about to leave all of that behind you

We Get It…
Client Communication is Tricky

Not to mention time-consuming & overwhelming

Odds are, this isn’t your first time considering how to improve your workflow and client communication.

You know how important this is and you want to be the best wedding or elopement photographer you can be.

So maybe you’ve…

Downloaded templates only to realize they were poorly written, incomplete, difficult to use, uncustomizable, and overall… lackluster

Tried the DIY-route but have no idea which emails you’re missing, how to make them sound good, and how to know if they’re really working for you

Asked your photographer friend to send you their workflow and tried retooling it to fit your brand (and in the process felt like a total fraud and copycat)

Press pause for a moment and take a deep breath.

We’ve been where you are (heck, most people have), but we promise it doesn’t have to be this stressful.

These aren’t your
average email
templates

Trust us, we did our research

You’re gaining the only workflow resource in the industry with…

4 unique & customizable brand voices (so you sound like you)

Copywriter-crafted (so you sound professional)

Tested on 400+ high-end wedding & elopement clients

Complete workflow diagrams (easily visualize how these flow together)

Education & explanations with each email (know exactly why, how & when to send)

Bonus educational videos (discover your brand voice & the workflows)

Easy to implement & edit (say goodbye to annoying PDF formatting)

Pre-written subject lines (that get clients to open your emails)

Inclusive language for all couples 

This is the last workflow resource & email templates you’ll ever need (yes, that’s a promise).

Don’t believe us? Check out a sample email below

Who’s “We”?

Who’s “We”?

We’ll tell you more about us (the creators!) in just a few scrolls. But for the sake of transparency, there’s some things you should know before you keep reading.

  • This workflow & client communication guide was created by two women who have built successful businesses rooted in high-touch client experiences—we know the value & impact of quality, personable communication
  • One of us (Maddie) has been an adventure elopement photographer for X years & has photographed more than X weddings while leading an engaged educational community of X photographers
  • The other (Kaili) is a sales copywriter specializing in high-converting web & email copy for service pros (that’s you) and other brands—she’s an expert at brand voice and helping you develop your own

Basically—these templates & guide were created because we’ve experienced first-hand how powerful a thorough, consistent client experience can be,
and we want you to see for yourself what it’s like when…

You go from this…

to this…

Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies

Having every email you could possibly need pre-written and ready to send—using your unique brand voice and speaking to your brand’s process & boundaries

Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that

Sleeping soundly at night knowing the experience you’re offering clients is truly top-notch (and being able to raise your prices to match)

Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with

Getting thorough & helpful answers that make planning and executing your client’s vision easier than ever

Hearing crickets when you ask for feedback & a review

Getting more 5-star reviews from clients who can’t rave enough about your service & images (hello free word-of-mouth advertising)

You go from this…

to this…

Writing all of your client emails from scratch—spending hours of your time staring at a blank screen and overthinking your replies

Having every email you could possibly need pre-written and ready to send—using your unique brand voice and speaking to your brand’s process & boundaries

Feeling like your client experience and communication don’t do your photography justice & you’re spinning your wheels about how to change that

Sleeping soundly at night knowing the experience you’re offering clients is truly top-notch (and being able to raise your prices to match)

Sending out subpar planning & timeline questionnaires that leave you more confused than you were to begin with

Getting thorough & helpful answers that make planning and executing your client’s vision easier than ever

Hearing crickets when you ask for feedback & a review

Getting more 5-star reviews from clients who can’t rave enough about your service & images (hello free word-of-mouth advertising)

Your Photography
Isn’t The Problem

You’re already an expert at your craft…

  • So why does it feel like something is a little off?
  • Why aren’t your clients at the edge of their seats waiting to hit “send” on a raving 5-star review then tell all of their engaged friends about you?
  • You delivered incredible images, isn’t that enough?

Unfortunately, no.

Research tells us that consumers care way more (like 8x more) about their experience than they do about the actual product or price.

That doesn’t mean your photos, editing, and artistic eye don’t matter. It means that if you’re not pairing them with a seamless, client-centric experience, you’re leaving a lot of money & stellar reviews on the table.

This guide, and the customizable templates inside, are the final pieces to your “best photographer ever” puzzle.

“Last year (weddings, so many more enquiries), I got 188 enquiries. I booked from that, 82 calls (the remaining 106 ghosted me. From those 82 I booked 46. Enter the email templates in late December. As of January (elopements focused now), I have received 18 leads. Of those 18, I have booked 17 calls, and received an email from the 1 who didn’t book to tell me she booked someone else. From those 17 I booked 15 of them. And the best bit, most of it is now automated in my system to get them on the call. I just get emails telling me ‘Lead X has booked a call at X.X.XXXX’. If you’re sitting on the fence, well worth the investment!”

– Jimmi Wi
Sydney, Australia

So if you’re ready to…

Increase bookings

Stop missing out on perfect-fit couples

Implement a strategic workflow & instantly increase your brand’s value

Stop avoiding your inbox

Get hours of your time back

Have copy/paste on-brand replies for tricky conversations

Get consistent
5-star reviews

Introducing

The Complete Workflow & Client Communication Guide

for wedding & elopement photographers

A comprehensive bundle of photographer-tested and copywriter-created email templates + workflow necessities that help you increase bookings, optimize time, and blow clients away.

2 Educators

(Maddie Mae & Kaili Meyer)